Rero - Via Negativa

Through its 208 pages, Rero's new monograph, Via Negativa , will allow you to (re)dive into the artist's universe.

The term via negativa, less is more or the way of subtraction, must above all not be confused with negativity, quite the contrary, it is a form of “happy sobriety” because, as Antoine de Saint- Exupéry: “Perfection is achieved, not when there is nothing more to add, but when there is nothing more to take away.”

Punchlines and aphorisms, betrayal of images, semantic games and tearing to pieces the many contradictions of the time… Like Basquiat, Rero “crosses out the words to underline them”. At the crossroads of urban practices, land art and conceptual gestures inspired by Duchamp, Debord – and of course Roland Barthes –, the visual artist questions the rhetoric of the image, as well as the “ floating chain of signifieds” which combine there.

Intriguing, luminous, rich in modern and transgressive poetry, Rero's works have been presented at the MAC/VAL, the Center Pompidou, the Vasarely Foundation, the Grand Palais and the MAC Bogotá. Full of audacity, his off-format installations have taken root on the dunes of the Moroccan desert, in the heart of Latin America and in the landscapes of California.