Scripted. Custom Lettering in Graphic Design (Paperback)

A côté des typos digitales et épurées se produit également un renouveau des lettrages d'apparence manuscrits, qu'ils soient réellement faits à la main ou reproduits à l'ordinateur. Cet ouvrage fait le point sur cette tendance, en présentant un panel de réalisations réussies à travers le monde et leur mise en application pour des affiches, du packaging, des enseignes peintes à la main et du graphisme éditorial.

After decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters: lettering has distinctive visual impact and provides endless possibilities for the expression of ideas through a more artful use of type, texture and volume. This results in personal, timeless ‘works of art’ and a richer aesthetic experience. This publication, now in paperback, brings together a wide range of custom lettering projects produced by graphic designers and typographers from around the world. It focuses on the design and creation processes and on the application of lettering projects on different supports, such as billboards, public walls, invitations, and menus, serving as decoration or as part of a branding system. Discover this versatile art form with this unique book. --From the Back Cover